What I do
Build Scalable Marketing Communication Platforms
Visibility> perception> sales>
growth>
loyalty.
Hi, I’m Sujay, I enjoy thinking and telling stories through a brand lens.
Thorough bred, experienced marketing specialist focused on integrated communications, including digital marketing for brand building, crisis management, public relations, and strategic partnerships. Passionate, creative, committed, with a focus on pushing boundaries, shaping brands and driving results.
Connect:
highlights
Fuel growth, one step at a time
Chief Marketing Officer @ Nuvama Group
De-Merged, Named, Re-branded & Listed the organisation on the stock exchanges in a year’s time
Led Leo Burnett India Mumbai office
Grew business through new age creative and brand strategy during when the world faced one of toughest time
Head of Strategy @ Brand Capital
Guiding and growing portfolio companies by creating a strong brand driven by deep insights and GTM strategies
Powering a Global Team
Operationalising, leading and managing creative and brand strategy for a global FMCG brand – a complex structure of global business out of India. Working on communications needs of global brands for SEA, SA, ANZ, RSA, Morocco and Turkey.
Populist work
Unlocking Business Growth & Awards
Marketing should solve a problem interestingly. And grow the Business. Business Growth should be awarded.
How do you name a business, brand it, communicate the change and list it?
Nuvama Group | Pitch BFSI Awards
Start with the Purpose > Name the business basis the purpose > Don’t lose a chance to communicate the change interestingly > Measure your effort > Be at it.
Taking the fans of India’s favourite sport closer to their icons!
MPL | Spike Asia
Using technology at scale and crowd source the design of India’s national cricket team jersey with a chant that unique to each and every fan of the game.
Stopped an Indian so that India donates blood.
HDFC Bank | Cannes Lion and Spike Asia
Blood donation drives don’t get people to donate blood. People only donate blood for the ones they care about.
Drive brand affinity with a section of society & thereby winning over the entire country.
Surf Excel | Effies
Crafting a brand promise that resonates with societal values, cultivating deep connections with the culture, and ultimately earning widespread brand affection across the nation.
From “kms/litre” to “experiences/litre”
Bajaj Discover | Effies
Re-engineering the communication strategy and revived brand performance by changing the mileage game making the brand the best-selling brand in the country.
Giving India its 1st
OTT platform
Disney Hotstar | Effies
Transitioning from scheduled viewing to on-demand accessibility, harnessing the ability to cater to individual preferences with personalized content delivery.
In Media
Success Synergy: Bridging passion, purpose, and performance
This snippet showcases views on emerging technology and its impact on marketing efforts of organisations
In conversation with YOURSTORY Media delving into Nuvama growth story and different marketing strategies at play.
Winning the coveted Businessworld’s Marketing 40under40 Award in 2023
In conversation with Anupama Sajeet from Campaign India unearthing the CMO’s Modus Operandi (MO)
In conversation with Ashwani Mishra from The Economic Times Insights on the art of Brand Strategy and getting it right
What folks say about SUJAY
Stays focused and is flexible
One of the best team members I have worked with. Very skilled, creative, works hard – all qualities I admire and appreciate as a CEO. Lucky to have Sujay on my Team
Sam Subramanian
CEO, Brand Capital
A class act
A insightful, emotionally intelligent leader who makes great things happen with enormous charm and selflessness
James Pool
Managing Director, Accenture Song
Has an eye for execution
An open minded person who does everything for the best interest of the brand and business. He demonstrates strong leadership of the business. A people’s person and has the stature to challenge constructively.
Rajesh Sethuraman
CEO/President Godrej Indonesia
I’m a huge fan.
Sujay is an exceptional individual. Big challenges drive him and he has always delivered top results. His management style, insightfulness, creativity and above all his unbeatable style of working make him one of the most valued members of the team.
Rupen Desai
Global CMO, Dole
Gets things done with speed
An excellent understanding of the brand and has a persuasive style of communication which enables him to get things done with speed. A sharp mind who is able to identify root causes of issues and then work to come up with solutions that are precise
Srinandan Sundaram
Executive Director, HUL
FAQs
Experience
- CMO – Nuvama Group – 2022 – Till Date
- ED – Leo Burnett – 2020 to 2022
- GM – Times Group – 2017 to 2020
- Sr. VP – Lowe Lintas – 2007 to 2017
- A/c Supervisor – RK Swamy BBDO – 2005 to 2006
- Sr. AE – Concept Communication Ltd. – 2003 to 2005
Awards Won
BW BusinessWorld Marketing 40 under 40
Gold Pitch BFSI Marketing Award – Most Effective Launch – Nuvama
Gold Pitch BFSI Marketing Award – Best Media Integration – Nuvama
CMO Asia – Best Brand Revitalisation Award – Nuvama
Cannes Lion and Spike Asia for HDFC Bank #StopMithani
Spike Asia 2022 for Billion Cheers Jersey – MPL – National Cricket Team official playing jersey design
Gold Effie in 2017 for continuing Dirt is Good journey in South Asia
Gold Effie in 2017 for Dirt is Good – Ramzaan
Gold Effie in 2016 for continuing Dirt is Good journey in India
Gold Effie in 2015 for launching Hostar in India
Silver Effie in 2016 for Dirt is Good – Ramzaan
Silver Effie in 2015 for Dirt is Good Bar – Stain Eraser
Bronze Effrie in 2017 for DiG Matic – Impactful Launch of Liquids format in South Asia
Bronze Effie in 2015 for IPL on Hotstar
Bronze Effie in 2014 for IPL on starsports.com
Bronze Effie in 2010 for Bajaj Discover – Discover India in 1 Litre
Effie 2010 People’s Choice Award – Best Case Study Presentation for Bajaj Discover
Education
A Marketing student having pursued marketing as majors both at my Bachelor and Master level. The impatience to enter the industry led me to take up a job offered through college placement and I gate crashed in to advertising… the urge to be a part of the second oldest profession in the world was too overpowering to resist.
Personal Details
Marital Status: Married
Date of Birth: 03.09.82
Lets Work TOgether
Ready to transform your brand?
I will come anywhere for a good coffee and a chat.
Focus & Impact 